The German luxury car manufacturer is officially launching its first electric car this Wednesday: the Taycan.
The staging is worthy of the event. Porsche is about to launch this Wednesday at 3pm, for the first time in its history, a 100% electric sports car: the Taycan. A revolution for the manufacturer of thermal cars, fifty years after giving birth to the mythical 911.
Hosted from Berlin by former Formula 1 driver and Porsche ambassador Marc Webber, the presentation takes place simultaneously in three different locations around the world. In front of Niagara Falls, near a solar farm in Neuhardenberg, near the German capital, and around a wind farm in China. All these are symbols of the electric shift taken by the luxury brand. But above all, the ambitions of its parent company Volkswagen, already the world’s leading manufacturer, which also aims for the same title for battery-powered vehicles.
The new #PorscheTaycan will celebrate its world premiere today from 3.00 pm CEST – on three continents at the same time. Join @AussieGrit and watch it live here: https://t.co/BPAYS5RuxH pic.twitter.com/WfOlFKbM7p
– Porsche Newsroom (@PorscheNewsroom) September 4, 2019
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Initially known by the code name “Mission E”, the Taycan is also a real Volkswagen weapon to compete with Tesla. A luxury, fully electric vehicle, for which Porsche already had 20,000 pre-orders at the beginning of March 2019. Above all, among future customers, 60% are not regular Porsche customers and come from Tesla or other premium brands, Detlev von Platen, a member of the Stuttgart manufacturer’s board of directors, told the “Echos”. The number of pre-orders has now been re-estimated at just over 30,000.
The Taycan’s performance is worthy of the other models of the German carmaker. The first electric Porsche thus achieves 0 to 100 km/h in less than 3.5 seconds, a time close to that of a 911 GT3. Its top speed peaks at 250 km/h. On the engine side, it is equipped with a 90 kWh battery, i.e. a range of 500 km.
VIDEO of presentation of the Taycan by Porsche
One billion euros invested
To buy this four-door sedan, you will have to pay no less than 90,000 dollars (81,700 euros). A little less than a Tesla Model S, but a few tens of thousands of euros more than the Model 3, the family sedan that is supposed to bring Elon Musk’s company into the ranks of the major series manufacturers.
Despite this price, Taycan will remain less profitable than thermal models. And for good reason, Porsche points out, the material costs of electric vehicles are still up to 10,000 euros higher than those of conventional vehicles, mainly in terms of batteries. However, the company of 32,000 employees does not want to make its customers pay for everything and has launched a savings plan to maintain an annual operating margin of 15%. Porsche has invested more than one billion euros in the transformation of its historic Zuffenhausen site.
In other words, the Stuttgart brand has no right to disappoint. The Taycan “represents a turning point for Porsche and the industry, because it raises the level of technicality of electric vehicles beyond Tesla,” says Michael Dean, analyst at Bloomberg Intelligence. Finally, Porsche must succeed where its sister company, Audi, had a difficult start with its e-Tron. This SUV, which is supposed to compete with Elon Musk’s Model X, has experienced production delays and several recalls.